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At Theraplay, we are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we want you to know that Theraplay is not in the business of selling, renting or trading your personal information with other companies and businesses for marketing purposes. We just don’t do that sort of thing. But just in case you don’t believe us, in this Privacy Policy, we’ve provided information on when and why we collect your personal information, how we use it, the limited conditions under which we disclose it to others and how we keep it secure. 

Our website uses cookies to collect information. This includes information about browsing and purchasing behaviour by people who access our websites. This includes information about pages viewed, products viewed and your journey around our website. 

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website. 

We will share your personal information with our carefully chosen partners to source funding or organise assessments and deliveries. These partners are agents and distributors of our products and non-profit organisations who provide families with funding.

You will be informed who we are sharing your information with and why, before that information is passed on – you may object to this at any point. These partners will use your information to contact you in relation to your purchases through Theraplay Ltd. We will never share payment details with any of our partners. This information is retained by Theraplay and destroyed once payment has been collected for any purchases.

All our digital files are stored on our secure IT system which is maintained and monitored by a specialist company. All our paper files are stored in our offices in a locked store. Only employees who need to see your information in relation to their duties with the company are permitted to access these files. We must keep your information for a period of 7 years to comply with HMRC regulations. After this period, your information will be destroyed by being shredded or securely deleted from our IT system.

You are entitled to view, amend, or delete the personal information that we hold. Email your request to